Monday, September 28, 2026Get the morning email

The Likely

The news, and what's likely next.

Economy

McDonald's will transition MyMcDonald's Rewards into a tiered loyalty program

By The Likely · Updated Sep 28, 5:23 PM ET · Drawn from 6 sources · Written by AI, checked against sources

At McDonald's investor day in Chicago on September 23, 2026, global chief marketing officer Morgan Flatley said the company would move its loyalty program to a tiered system. The change aims to distinguish frequent customers from casual ones.

Why it mattersLoyalty program members drive roughly 30% of sales and generated over $40 billion across 70 markets in trailing-12-month sales through Q2 2026.

How we got here

  1. McDonald's reported nearly 220 million active loyalty users across 70 markets and over $40 billion in trailing-12-month loyalty sales. Mcdonalds, Mcdonalds
  2. McDonald's announced its NEXT strategy, and Morgan Flatley said the company would shift its loyalty program to a tiered system. Reuters, Mcdonalds

What's likely next

  1. McDonald’s said it planned to launch a tiered version of its loyalty program in the near future, but did not specify a date or the tiers.

All coverage

The coverage

Analysis & opinion

Something wrong or missing? Tell us.

More in Economy